Why Our Hair Loves Keratin

Leaf Juice Skincare is mostly about being vegan, but we make 3 exceptions for ingredients that we feel are too good to pass up. Since we ourselves are not technically considered vegan, (you can eat vegan but your body is not vegan), we feel as long as no animals come to harm, we want to take advantage of these wonderful ingredients and their benefits in our product line.

  1. Keratin
  2. Collagen
  3. Beeswax

Where is Keratin found in our bodies?

Keratin is found in our hair, fingers and toenails. It’s in the epithelial cells that line the inside and outside surfaces of our body and organs. Keratin is not found in carrots or plants but we can eat plant-based foods that promote the production of Keratin in our bodies such as sweet potatoes, carrots, onions, kale, garlic and mangoes, but also in salmon and eggs.

Where does Keratin protein come from?

Comercial Keratin usually comes from chicken feathers, horn or sheep wool. At Leaf Juice we opt to use the sheep wool version of Keratin since the sheep are only required to get a haircut for this purpose, and because sheep wool keratin is the most superior and similar to human Keratin.

Keratin from Sheep Wool
Keratin protein is solubilized and then extracted from the wool.

Keratin from sheep wool

If we look at our hair under a microscope the more damaged it is, the more uneven the surface. Overprocessed, coloured, dry, lifeless hair can look under the microscope like a sponge full of holes. Since the structure is compromised it then easily breaks and splits.

What Keratin Looks Like Under The Microscope
Hair under a microscope.

The Keratin protein has the ability to fill in these holes and gaps making the hair more flexible and stronger again. By smoothing down the cuticle, the cells that overlap to form the hair strand, the hair appears heather, shinier and bouncier. It works great for curly hair as well and smoothes out any frizz.

Save Money And DIY

Because Keratin is one of those superstar ingredients that actually works, it has earned a place in our product line. Hair salons have huge success selling this treatment because the results are fantastic and the customer walks out happy. So happy, some are willing to pay upwards of $300 for the treatment. Here’s how you can add this to your own hair care routine at a much more affordable price.

How To Use A Keratin Mask

Always apply the Keratin mask to clean, towel dry hair. The hair needs a little bit of moisture in order to help distribute the product, but not so much as to dilute it. You want your hair clean so dirt and oils won’t interfere with the treatment.

Depending on the length of your hair apply a generous amount by massaging it in the scalp as well as pulling it through the hair. A comb can be used to help distribute the product.

For Long hair pile the hair on top of the head and cover it with a towel or shower cap to hold in the body heat.

Anywhere from 15 -45 min is usually enough. If you feel you have oily hair, skip applying it to the roots and only apply it to the damaged sections.

For damaged hair try this 1X per week, you should feel a difference after the first application.

We will strive to make more wonderful Keratin products in the future such as Hand & Body Lotion and shampoo.

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NOTE: This is not to be confused with Keratin treatments (AKA Brazilian) that have straightening solutions and unhealthy and unsafe levels of formaldehyde built-in with the treatment. Think of this as a protein mask for your hair.

HAIR TIPS For surfers!

Before going out surfing, dampen hair slightly and coat the hair with some Keratin conditioner. This will help protect from the harsh effects of saltwater. Once you can wash your hair and recondition it.

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